What Is A Niche — Fine-Tuning Your Business

I know you are probably wondering what in the world is a niche or niche website? So if you are reading this than you probwhat-is-a-niche-fine-tuning-your-businessably want to get you an online business started and you keep hearing about picking your niche. Am I right? I would say that I am pretty close, so I am going to break it down and explain.

In this article we will be going over:

  • What is a Niche
  • How to pick your Niche
  • Narrowing it down
  • Do Niche Websites work
  • Finding topics to create for your Niche

What Is A Niche

It was not long ago that this very same thing was going across my mind. As if it is not enough already trying to learn things for your online business to get going, you keep wondering what this Niche is that you keep getting told time after time about. Figure out what your niche is going to be then we can go from their. I know…

A niche website is an online resource that focuses on a particular interest, topic or theme that is common to a narrow group of people in a larger market.

While targeting a very specific term that people type into the search engines, google for instance, a niche site offers its visitors helpful and quality content that aims to answer a question or to solve a problem that those searchers share among themselves.

Take trucks for example…

The “Truck” market encompasses all the different types of trucks you can think of. For example: Chevrolet, Ford, Dodge, Toyota and so on. That’s not all though, you have truck parts, truck tires, truck mirrors, you see where I am going with this?

In short, the “Truck” market relates to everything about trucks.

Why Is It So Important to Have a Very Specific Focus?

Importance Of A Specific Niche

If your aim is to generate passive income from your website, then it is very important that you understand what all of this stuffwhat-is-a-niche-fine-tuning-your-business truly represents.

Your niche site’s main keyword really needs to be very focused, very specific.


Let me explain…

See how trucks is a niche, truck tires is a niche, etc. The more you break down your niche to be more specific, the more conversions you will have. Going after larger, broader markets is not going to good especially just starting out. You want to narrow it down a bit.

So say you want to sell trucks (I am just using trucks as an example, you can apply this to anything).

A subset of that market would be the “Chevy Trucks” niche which is everything that relates to just that. Now we have it narrowed down from anything to do with any kind of truck to just Chevy trucks. You get the idea.

You could narrow that down even further to a specific set of tires or a certain kind of exhaust system. I think you can see where I am going and the more specific you are, the more that the traffic to your site or blog will be ready to make a purchase. You catch someone just typing in trucks on google then more than likely they are just fishing around and not really ready to make a purchase.

Say someone was looking at Chevy trucks, they know what make of truck they like, but still yet they would not be decided. Think if someone typed in 2019 Chevy Silverado, Z-71 off-road 4×4, 1500 series, low miles… Or four Super Swamper Tires, 35×12.50×16″… They are targeting a certain kind so that tells you that they are ready to buy that particular item or brand. That would also be what you call keyword phrase. To learn about keywords and phrases click here.

What Is the Goal of a Niche Website

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because their are billions of people out their searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have a video walk-through for this lesson that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.


You want to be able to present your visitors with helpful and quality content that addresses whatever it is that your Niche is.

Say you were going to be building a niche site targeting the “2019 Chevy Silverado 4×4” keyphrase, or “17 inch Mud Tires.”

You would then have to create quality content discussing and reviewing that particular kind of truck or truck tire. See people are searching for things that they need or something that will make their life easier. You want to be able to help them understand why your truck or your tire is going to do that for them.

Always remember that you are helping people, NOT selling things. When you do sell something that is the plus of being able to educate someone about your Niche and ultimately make their life easier. You do not want to approach your visitors by trying to sell them something at every turn.

They will leave your site and go to one that gives them information about what they are looking for.

Choosing Your Direction

When choosing your Niche you want to pick something that you are passionate about, know a lot about, or wanting to learn about. You have to remember that you are going to have to research and write quality content. Therefore, you want it to be something you will not get burned out on in a months time.

Select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

  • You are going to be writing content within your niche
  • You are going to be communicating within your niche
  • You are going to be choosing products to promote within your niche
  • You are going to get to help people within your niche.
  • Your first niche PROBABLY won’t be your last (so don’t worry about it being perfect)
  • Any SINGLE niche website can become a “full time” income/business

There is NO SUCH THING as choosing the wrong niche.

Do Niche Websites Work

The answer is yes.

Niche sites definitely still work and they’ll keep on working for a long time, forever!

In fact, they deliver faster results and easier to get started at and run than most online business models.

Do you need a website?

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It Doesn’t Take That Longwhat-is-a-niche-fine-tuning-your-business

You can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend forever choosing your niche.

Within the next 15-30 minutes you should have your “starting point” niche chosen.

You have any questions about your niche, feel free to leave a question below and I will be more than happy to help you out. You already have an idea for your niche and don’t mind sharing, I would love to hear it. You would like to know what I think about a niche you have picked, just ask me and I will get back to you very soon.

I would like to thank you for taking the time to read my post and I hope that it was helpful for you and answered your questions you had, and if not just let me know in the comments box below.

Thank You


This Post Has 5 Comments

  1. Tons of awesome information especially for those who want to start an online business but don’t know what to do. Your post is the right fit to help them in building a successful online business.

  2. Hi George great post on explaing the niches for starting a website. I too about a year ago made the decision on how to start up a website. I read and tried everything to get up and running and it was so confusing until one day I found the WA platform and was blown away at how they really walk you through step by step and I had my website up that week I signed up with WA😊 I have been up and running for almost 5 months and I am truly happ with how it has been going. I do have a full time job to so I work on it when I can. My goal is to blog full time and be able to eventually quit my job👌


    1. Hello, You know if you stick with it, That success will find you. That happens to a lot of people, they quit just before they are about to break through.

      Thanks for taking the time to read my post and just let me know if I am able to help with anything else.



  3. I found this post to be very engaging because I knew the amount of stress I went through just to select my niche when I wanted to create my website. Everything felt like it would not work out and I just couldn’t wrap my hands over what I really want to get myself involved in specifically. I wanted to major my website on football but I was told by countless people that its too big for a niche. But later on, I was able to narrow it down to only football kits and I’ve been growing well with consistency thanks for this post, it sure would help most a lot.

    1. Hi Darrick,

      I sure hope so. That is what I am shooting for. I know it was real confusing in the beginning for me too. I hope this post was able to clarify it a little and I want to thank you for taking the time to see my article. Let me know if there is anything that I can help with. Thank You,


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