The internet has improved a lot since those early days. SEO is a fast-paced and a dynamic field. It can also sometimes be frustrating, especially if you’re relying on outdated tactics that no longer work. That is why it is a must for everyone to know and we all ask what is Google SEO about?
It is crucial for you to stay well-informed and learn continuously. SEO is also more complex than ever in 2019. Major search engines such as Google and Bing now process far more information when determining their search results by using semantic processing, collating user data, and applying neural networks for the machine learning of patterns, trends, and personal preferences.
SEO In The Beginning
In the beginning, the only way to perform any kind of SEO, was through on-page activities. This included making sure the content was good and relevant, there was enough text, your HTML tags were accurate, and that you had internal and external links, among other factors.
If you wanted to rank well in this era, the trick was pretty much just repeating your keywords enough times throughout your web pages and meta tags. Want to outrank a page that uses a keyword 100 times? Then you’d use the keyword 200 times! Today, we call this practice spamming.
The core ideals of SEO remain the same as they always have – that of ensuring pages have the correct tags for targeting keywords, not just for natural search results, but also for PPC (Pay Per Click) and other marketing campaigns, where call-to-action (CTA) and conversion rates are essential indicators of success.
Search can be classified as either organic (natural) or paid. Organic (natural) results are those that occur naturally in search engine results pages (SERPs) and high results depend on both the technical construction of your site and the content within it.
Paid results, often referred to as Pay Per Click or PPC, can quickly deliver the results site owners pay for, and usually appear above organic listings. Research shows web users prefer organic listings to paid listings, considering them more relevant and trustworthy.
Search engines index the web using large clusters of computers that use computer programmers, known as bots, to spider the web by following links found on web pages. These URLs are populated into the search engine indexes and it’s this index that’s queried every time a user performs a search. Source: www.techradar.com/
Getting Up To Date With SEO
It takes more than just building links, creating any old content, and adding a few keywords to improve your organic search rankings and increase the visibility of your business or brand.
The goal of SEO is to improve your organic listings performance, which in turn should boost traffic to your site.
A site’s web ranking can impact revenue. Increasingly, publishers are investing in SEO experts and practices to help get their sites at the top of search engine listings. As an integral part of internet marketing, SEO plays on the mechanisms of how search engines work, using things like optimal keywords to increase the website’s ranking.
So how do you develop an SEO strategy to dominate your competition in Google and other search engines?
This does not mean that you should phrase your pages as questions and answers. It means understanding the user intent/search intent in the keywords and constructing your content so that it satisfies the user/search intent displayed in the keyword phrase.
People link to a site because of positive user experiences. View your keyword list through the framework of user intent/search intent and then consider how the resulting content can be used to create a positive user experience.
Now go forth and be successful in finding keywords that will improve your users’ experience and your online marketing strategy!
Finding The Key To Ranking In Google…
Imagine that you could search in advance for specific keywords relevant to your topic that had a high number of searches, but a much lower number of competitor sites using them? Wouldn’t that be a big help when creating content for your website? Yes it would be.
Add on top of that you could use the same platform to track where your own website or specific content was ranking in the major search engines–Google, Bing, and Yahoo. Are you getting the picture of how this can be very beneficial to you?
If you are seeing the clear picture, and I am sure you are, click here >> YOUR KEY for ranking in Google and the major search engines.
Because, ultimately, SEO isn’t only about being found on search engines and driving traffic to your website. It’s about providing a great experience and generating leads and revenue.
If you have any questions about SEO, Keywords, Getting ranked then please leave them below in the comments and I will be more than happy to help you.